White Birches - A New Reign

Almost eight years after their last album, "When the Street calls" , the acclaimed Swedish cold/darkwave duo White Birches return with their highly anticipated third album “A New Reign”. Known for their evocative songs and uncompromising live performances, the duo continues to push the boundaries of the genre, where alarming guitars and dissonant synths meet haunting pop melodies. The years since personal losses, a pandemic, grief, and a fractured world have marked their previous album. But it has also been a time for reflection and songwriting, resulting in A New Reign . A more personal album, yet with the same striking intensity.

"I wanted to challenge myself as both a singer and an artist. Writing about difficult themes means daring to rest in difficult places. But even though the album is dark, there is still room for some form of solace," says Jenny Gabrielsson Mare.

White Birches' music has been compared to Depeche Mode, Cocteau Twins, and Sisters of Mercy, mixing sweet piano and alarming guitars with darkwave synthesizers. Haunting pop melodies with dark lyrics.

On “A New Reign,” White Birches deepen their sound with heavy bass, dark beats, and a sonic landscape that dares to be both fragile and ferocious.

"It has been a long journey since “When the Street calls”, but we have been working on new music the whole time. Now that we feel ready to release an album again, I want to believe that we have developed an even stronger expression. An identity that is unmistakably White Birches and that resonates and moves,” says Fredrik Jonasson.